Since the Australian CRM system market is expected to expand to $702 million in 2018, a shift is now being noticed. Businesses, regardless of their size, are moving towards customised Customer Relationship Management systems. As the CRM market is growing with the availability of affordable CRM options, the CRM vendors are also expanding. Now small businesses are also moving towards more advanced customer relationship management technologies, this includes the cleaning and industry. Cleaning businesses work effectively and more efficiently with cleaning business management software.
What key CRM trends for the future do you need to know about now? Read on:
1. Social media will start to be integrated in a CRM system
Social media has stretched its web.It has seamlessly woven businesses and consumers together and has allowed them to have a much more intimate and closer relationship. In relation to the cleaning industry, cleaning business management software will help cleaning businesses to identify any prospects, people looking cleaning services, and connecting with them. Fit Small Business’ cofounder Marc Prosser stated, “In 2016, we'll see a lot more CRM providers adding new social media features, whether that be tracking customer interactions or suggesting new contacts.”
2. Tighter CRM system integrations
“CRMs will evolve from sales-oriented tools to truly integrated marketing and sales platforms,” predicts Kathleen Booth, CEO of Quintain Marketing. Businesses today want a CRM that can be easily stacked with their eCommerce system, marketing technology and accounting systems, just to name a few. As businesses grow smarter, they do not want to spend hours copying data from one system to another. Cleaning business management software with integrated systems will save lots of time on small tasks such as scheduling, staffing and payroll, allowing cleaning businesses to work more smoothly.
3. Content marketing software will play a major role
Content marketing is here to stay and, believe us, it is not going anywhere for a long, long time. The reason being; today’s consumer is more informed and up-to-date than yesterday’s consumer. Widespread data on the internet keep the users well informed, which also means that businesses will continue to use content as a big part of their marketing ploy. With content marketing software, sales and marketing teams will be able to find their prospects more closely and accurately.
Focusing on the cleaning industry, business management or cleaning business management software will help in customising their websites by serving relative content to their prospects and then tracking content performance. This data will allow them to drive more sales, as their CRM system will be much more effective.
4. Mobile CRM is the next big thing
The past few years have seen hype about mobile friendly websites and graphics, as users are geared towards using their mobile phones instead of traditional desktops. Businesses benefit from this feature as more CRM systems become mobile friendly. According to Sean Alpert’s 2016 CRM system prediction, “Real-time data [will] keep reps in the know about everything from usage rates to open service tickets to breaking news about the prospect they’re about to visit.”The CRM system is becoming an on-the-go app for the cleaning industry also as the cleaning business management software keeps businesses connected with their prospects through mobile devices.
5. CRMs use Big Data to identify prospects and predict sales
Big data have made a huge impact on how businesses look at and predict sales prospects and opportunities. Big data analytics providers have been around for quite some time, but 2016 is the year of small predictive analytics tools. These tools are much more effective and capable of predicting accurate sales opportunities than the big market players. Therefore, the big enterprise CRM system will be paired with a smaller customised predictive analytical tool to identify future sales opportunities. Big data collected through cleaning business management software will enable a cleaning business to collect and use the data in profiling their future clients and offering their services to wider audience.
Cleaning Business Software
Cleaning Business Software provides an effective CRM system that manages all of your cleaning business tasks. Well-organised cleaning business management software stacks all of the activities like scheduling, appointments, HR and accounting all together and helps in saving a lot of time and money for your business. So, find out more about our cleaning business management software today and look towards tomorrow with these future trends and stay ahead of your competitors.